Whitman School Names Julie Niederhoff as Chair of Marketing Department

Syracuse University’s Whitman School of Management has appointed Associate Professor Julie Niederhoff as chair of the marketing department, effective Aug. 4, 2025. Niederhoff has been at the Whitman School since 2007. She also serves as co-director of the H.H. Franklin Center for Supply Chain and the Harry Salzberg Memorial Program. The Department of Marketing is comprised of marketing, retail, and supply chain management programs, providing students with an end-to-end perspective on business processes.

“Professor Niederhoff is a respected researcher and educator whose contributions have long enriched students’ experience at the Whitman School,” says Interim Dean Alex McKelvie. “Her commitment to student success and the advancement of the Whitman School of Management, both in and outside of the classroom, as well as her collegial and positive leadership qualities, will serve as a great asset to the marketing department and its faculty members. We congratulate Professor Niederhoff on her new position.”

With a master’s degree and Ph.D. in operations management from the John M. Olin School of Business at Washington University, Niederhoff teaches core courses in supply chain for Whitman undergraduate students, as well as undergraduate and graduate level electives for students pursuing supply chain management, logistics and management science at the Whitman School.

Her research interests focus on the role of individual level human bias in making decisions in the supply chain and how this impacts the system’s performance in both for-profit and humanitarian supply chains. She uses methodology from experimental economics, behavioral game theory and psychology to measure personal preferences and group dynamics. And she examines how those factors influence individual and team performance in manufacturing, inventory control and contracting to better understand the human impact of supply chain decision making.

Niederhoff’s work has been published in top research journals such as Management Science, European Journal of Operations Research and Production and Operations Management and featured by The New York Times, Science Daily, NBC Nightly News, CNBC, CNN, NPR and Scientific America.

She has also served in many professional capacities within her field, including an editorial review board member of the Journal of Operations Management, an editorial team member of the Journal of Agribusiness on Developing and Emerging Economies, a guest associate editor of Decision Sciences and an ad hoc reviewer of the International Journal of Production Economics, Manufacturing and Service Operations Management, IEEE Transactions and the European Journal of Operations Research.

“I am both honored and excited to have been chosen to lead the marketing department at the Whitman School.  I look forward to working with my colleagues from marketing, supply Chain and retail to foster a department that continues to serve our faculty and all of our students in ways that will enable everyone to excel,” says Professor Niederhoff. “It is an honor to have the opportunity to use my research and experience to add to the long history of this department and continue to drive the Whitman School forward.”

She succeeds S.P. Raj, who served as marketing department chair for many years and will return to the faculty full-time. “I would like to thank S.P. Raj for his many years of service to the department. I am appreciative of his continued willingness to serve in a leadership role with the Master of Science in Marketing program, Snyder Innovation Management Center and as a mentor,” says McKelvie.