References: Provided upon request
PhD, , Stanford University
In recent years, he has taught courses on marketing research marketing research and marketing analytics at undergraduate and graduate levels, and business analytics at the graduate level.

-Marketing Research, Marketing Management, Marketing Models, Pricing, Business Analytics, and Marketing Analytics
Professor Basu is interested in all areas of quantitative research in marketing. His current research interests include service quality evaluation, pricing, direct marketing, and salesforce compensation. He received the 1985 John D.C. Little award from the INFORMS College of Marketing.

Primary Interest: Incentive and control in organizations, including salesforce planning and compensation; pricing; services marketing

Other Interests: Direct marketing, econometric model building


  • Dec 31, 2028

    John D.C. Little award

    INFORMS College on Marketing
  • Jan 01, 2006

    Best paper award

    2006 American Marketing Association Summer Conference
  • Oberwager Award for Teaching

    Whitman School of Management, Syracuse University