Amiya Basu
- Email Contact Me
- Phone 315-443-3783
- Department Marketing
- Office 628
-Marketing Research, Marketing Management, Marketing Models, Pricing, Business Analytics, and Marketing Analytics
Primary Interest: Incentive and control in organizations, including salesforce planning and compensation; pricing; services marketing
Other Interests: Direct marketing, econometric model building
Publications
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Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
2020 Information & Management, Vitharana, P.
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Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
2019 Annals of Operations Research, Li, R.
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Value Co-Creation: Factors Influencing Discretionary Effort Exertion
2014 Services Marketing Quarterly,35,4, Aggarwal, P.
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Pricing of experience products under consumer heterogeneity
2013 International Journal of Hospitality Management,33,1,6-18, Adhikari, A., Raj, S.
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Impact of customer knowledge heterogeneity on bundling strategy
2009 Marketing Science,28,4,792-801, Vitharana, P.
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Components of optimal price under logit demand
2007 European Journal of Operational Research,182,3,1084-1106, Mazumdar, T., Raj, S.
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The pricing of delivery services
2004 JOURNAL OF REGIONAL SCIENCE,44,4,743-772, Ingene, C., Mazumdar, T.
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Indirect network externality effects on product attributes
2003 Marketing Science,22,2,209-221+269, Mazumdar, T., Raj, S.
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Do warranties influence perceptions of service quality? A study of the automobile repair and service industry
1998 Journal of Retailing and Consumer Services,5,2,87-91, Andaleeb, S.
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Modeling the Response Pattern to Direct Marketing Campaigns
1995 Journal of Marketing Research,32 ,204-212., Basu, A., Batra, R.
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Using a menu of geographic pricing plans: A theoretical investigation
1995 Journal of Retailing,71,2,173-202, Mazumdar, T.
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Explaining blood donation: The trust factor
1995 Journal of Health Care Marketing,42, Andaleeb, S.
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Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
1994 Journal of Retailing,70,4,367-381, Andaleeb, S.
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On the Relative Performance of Linear Versus Nonlinear Compensation Plans
1990 International Journal of Research in Marketing,7,2-3,171-178, Gurumurthy, K.
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The Metric Quality of Ordered Categorical Data
1989 Marketing Science,8,3,205-230, Srinivasan, V.
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The Impact of Advertising Copy Testing: Is The Advertiser Getting More Than He Bargained For?
1989 Advances In Consumer Research,XVI, Buchanan, L.
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ADSPLIT: A Multibrand Advertising Budget AllocationModel
1988 Journal of Advertising,44-51, Batra, R.
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Salesforce Compensation Plans: An Agency Theoretic Perspective
1985 Marketing Science,4,4,267-291, Lal, R., Srinivasan, V., Staelin, R.
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Jan 01, 2006
Best paper award
2006 American Marketing Association Summer Conference
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Q1 2018 Auto Financing Report
February 14, 2018 WalletHub