- Email Contact Me
- Phone 315-443-3783
- Department Marketing
- Office 628
-Marketing Research, Marketing Management, Marketing Models, Pricing, Business Analytics, and Marketing Analytics
Primary Interest: Incentive and control in organizations, including salesforce planning and compensation; pricing; services marketing
Other Interests: Direct marketing, econometric model building
Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
2020 Information & Management, Vitharana, P.
Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
2019 Annals of Operations Research, Li, R.
Value Co-Creation: Factors Influencing Discretionary Effort Exertion
2014 Services Marketing Quarterly,35,4, Aggarwal, P.
Pricing of experience products under consumer heterogeneity
2013 International Journal of Hospitality Management,33,1,6-18, Adhikari, A., Raj, S.
Impact of customer knowledge heterogeneity on bundling strategy
2009 Marketing Science,28,4,792-801, Vitharana, P.
Components of optimal price under logit demand
2007 European Journal of Operational Research,182,3,1084-1106, Mazumdar, T., Raj, S.
The pricing of delivery services
2004 JOURNAL OF REGIONAL SCIENCE,44,4,743-772, Ingene, C., Mazumdar, T.
Indirect network externality effects on product attributes
2003 Marketing Science,22,2,209-221+269, Mazumdar, T., Raj, S.
Do warranties influence perceptions of service quality? A study of the automobile repair and service industry
1998 Journal of Retailing and Consumer Services,5,2,87-91, Andaleeb, S.
Modeling the Response Pattern to Direct Marketing Campaigns
1995 Journal of Marketing Research,32 ,204-212., Basu, A., Batra, R.
Explaining blood donation: The trust factor
1995 Journal of Health Care Marketing,42, Andaleeb, S.
Using a menu of geographic pricing plans: A theoretical investigation
1995 Journal of Retailing,71,2,173-202, Mazumdar, T.
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
1994 Journal of Retailing,70,4,367-381, Andaleeb, S.
On the Relative Performance of Linear Versus Nonlinear Compensation Plans
1990 International Journal of Research in Marketing,7,2-3,171-178, Gurumurthy, K.
The Metric Quality of Ordered Categorical Data
1989 Marketing Science,8,3,205-230, Srinivasan, V.
The Impact of Advertising Copy Testing: Is The Advertiser Getting More Than He Bargained For?
1989 Advances In Consumer Research,XVI, Buchanan, L.
ADSPLIT: A Multibrand Advertising Budget AllocationModel
1988 Journal of Advertising,44-51, Batra, R.
Salesforce Compensation Plans: An Agency Theoretic Perspective
1985 Marketing Science,4,4,267-291, Lal, R., Srinivasan, V., Staelin, R.
Dec 31, 2028
John D.C. Little awardINFORMS College on Marketing
Jan 01, 2006
Best paper award2006 American Marketing Association Summer Conference
Oberwager Award for TeachingWhitman School of Management, Syracuse University
Q1 2018 Auto Financing ReportFebruary 14, 2018 WalletHub