Amiya Basu

Professor of Marketing

References: Provided upon request

Ph.D., Marketing, Stanford University

Professor Basu is interested in all areas of quantitative research in marketing. His current research interests include service quality evaluation, pricing, direct marketing, and salesforce compensation. He received the 1985 John D.C. Little award from the INFORMS College of Marketing.

Primary Interest: Incentive and control in organizations, including salesforce planning and compensation; pricing; services marketing

Other Interests: Direct marketing, econometric model building

Publications

Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study

2020 Information & Management, Vitharana, P.
Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

2019 Annals of Operations Research, Li, R.
Value Co-Creation: Factors Influencing Discretionary Effort Exertion

2014 Services Marketing Quarterly,35,4, Aggarwal, P.
Pricing of experience products under consumer heterogeneity

2013 International Journal of Hospitality Management,33,1,6-18, Adhikari, A., Raj, S.
Impact of customer knowledge heterogeneity on bundling strategy

2009 Marketing Science,28,4,792-801, Vitharana, P.
Components of optimal price under logit demand

2007 European Journal of Operational Research,182,3,1084-1106, Mazumdar, T., Raj, S.
The pricing of delivery services

2004 JOURNAL OF REGIONAL SCIENCE,44,4,743-772, Ingene, C., Mazumdar, T.
Indirect network externality effects on product attributes

2003 Marketing Science,22,2,209-221+269, Mazumdar, T., Raj, S.
Do warranties influence perceptions of service quality? A study of the automobile repair and service industry

1998 Journal of Retailing and Consumer Services,5,2,87-91, Andaleeb, S.
Modeling the Response Pattern to Direct Marketing Campaigns

1995 Journal of Marketing Research,32 ,204-212., Basu, A., Batra, R.
Using a menu of geographic pricing plans: A theoretical investigation

1995 Journal of Retailing,71,2,173-202, Mazumdar, T.
Explaining blood donation: The trust factor

1995 Journal of Health Care Marketing,42, Andaleeb, S.
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

1994 Journal of Retailing,70,4,367-381, Andaleeb, S.
On the Relative Performance of Linear Versus Nonlinear Compensation Plans

1990 International Journal of Research in Marketing,7,2-3,171-178, Gurumurthy, K.
The Metric Quality of Ordered Categorical Data

1989 Marketing Science,8,3,205-230, Srinivasan, V.
The Impact of Advertising Copy Testing: Is The Advertiser Getting More Than He Bargained For?

1989 Advances In Consumer Research,XVI, Buchanan, L.
ADSPLIT: A Multibrand Advertising Budget AllocationModel

1988 Journal of Advertising,44-51, Batra, R.
Salesforce Compensation Plans: An Agency Theoretic Perspective

1985 Marketing Science,4,4,267-291, Lal, R., Srinivasan, V., Staelin, R.

Amiya Basu

Publications

Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study

Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling

Value Co-Creation: Factors Influencing Discretionary Effort Exertion

Pricing of experience products under consumer heterogeneity

Impact of customer knowledge heterogeneity on bundling strategy

Components of optimal price under logit demand

The pricing of delivery services

Indirect network externality effects on product attributes

Do warranties influence perceptions of service quality? A study of the automobile repair and service industry

Modeling the Response Pattern to Direct Marketing Campaigns

Using a menu of geographic pricing plans: A theoretical investigation

Explaining blood donation: The trust factor

Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry

On the Relative Performance of Linear Versus Nonlinear Compensation Plans

The Metric Quality of Ordered Categorical Data

The Impact of Advertising Copy Testing: Is The Advertiser Getting More Than He Bargained For?

ADSPLIT: A Multibrand Advertising Budget AllocationModel

Salesforce Compensation Plans: An Agency Theoretic Perspective

Best paper award

Q1 2018 Auto Financing Report