Minjung Kwon

Assistant Professor of Marketing
Minjung
  • Email Contact Me
  • Phone 315-443-9600
  • Department Marketing
  • Office 622
Minjung Kwon is an assistant professor of marketing. Her research portfolio focuses on the following substantive areas - the consumer-packaged goods with seasonal demand and the healthcare service market. She studies forward-looking consumer choices, consumer learning and forgetting about brand quality, and marketing of products with seasonal demands. In a recent paper, she used consumer panel data to study puzzling pricing patterns for seasonal products; namely, counter-cyclical pricing, and to examine the impact of consumer stockpiling on consumption behavior. She earned a Ph.D. in quantitative marketing from New York University’s Stern School of Business.

Papers

  • Prescribing Sustainability: How ESG Shapes Physicians' Drug Choices?

    Reject & Resubmit at Journal of Marketing, Cheng, S.

  • A Structural Life Course Model of Dynamic Role Selection in Q and A Sites for Pregnancy, Childbirth, and Childcare

    Manuscript in preparation for submission to Marketing Science, Ishihara, M., Kumakura, H.

  • Price Transparency in Healthcare: Understanding the Impacts of the Price Disclosure Policy in Maine

    Manuscript in preparation for second-round review at Production & Operations Management, Zhang, L.

Publications

  • An Empirical Study of Scarcity Marketing Strategies: Limited‑time Products With Umbrella Branding in the Beer Market

    October 25, 2022 Whitman School of Management > Research

  • Whitman School Welcomes New Faculty

    September 12, 2018 Syracuse University News | Business & Economy