Assistant Professor of Marketing
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- Phone 315-443-9600
- Department Marketing
- Office 622
Minjung Kwon is an assistant professor of marketing. Her research portfolio focuses on the following substantive areas - the consumer-packaged goods with seasonal demand and the healthcare service market. She studies forward-looking consumer choices, consumer learning and forgetting about brand quality, and marketing of products with seasonal demands. In a recent paper, she used consumer panel data to study puzzling pricing patterns for seasonal products; namely, counter-cyclical pricing, and to examine the impact of consumer stockpiling on consumption behavior. She earned a Ph.D. in quantitative marketing from New York University’s Stern School of Business.
An Empirical Study of Scarcity Marketing Strategies: Limited-Time Products with Umbrella Branding in Beer Market
2022 Journal of the Academy of Marketing Science, Ishihara, M., Mizuno, M.
Jun 01, 2018
Winner of ISMS Doctoral Dissertation Proposal CompetitionISMS
An Empirical Study of Scarcity Marketing Strategies: Limited‑time Products With Umbrella Branding in the Beer MarketOctober 25, 2022 Whitman School of Management > Research
Whitman School Welcomes New FacultySeptember 12, 2018 Syracuse University News | Business & Economy