Minjung Kwon

Minjung Kwon is an assistant professor of marketing. Her research portfolio focuses on the following substantive areas - the consumer-packaged goods with seasonal demand and the healthcare service market. She studies forward-looking consumer choices, consumer learning and forgetting about brand quality, and marketing of products with seasonal demands. In a recent paper, she used consumer panel data to study puzzling pricing patterns for seasonal products; namely, counter-cyclical pricing, and to examine the impact of consumer stockpiling on consumption behavior. She earned a Ph.D. in quantitative marketing from New York University’s Stern School of Business.