Minjung Kwon

Assistant Professor of Marketing
Minjung
  • Email Contact Me
  • Phone 315-443-9600
  • Department Marketing
  • Office 622
Minjung Kwon is an assistant professor of marketing. Her research portfolio focuses on the following substantive areas - the consumer-packaged goods with seasonal demand and the healthcare service market. She studies forward-looking consumer choices, consumer learning and forgetting about brand quality, and marketing of products with seasonal demands. In a recent paper, she used consumer panel data to study puzzling pricing patterns for seasonal products; namely, counter-cyclical pricing, and to examine the impact of consumer stockpiling on consumption behavior. She earned a Ph.D. in quantitative marketing from New York University’s Stern School of Business.

Publications

  • Jun 01, 2018

    Winner of ISMS Doctoral Dissertation Proposal Competition

    ISMS

  • An Empirical Study of Scarcity Marketing Strategies: Limited‑time Products With Umbrella Branding in the Beer Market

    October 25, 2022 Whitman School of Management > Research

  • Whitman School Welcomes New Faculty

    September 12, 2018 Syracuse University News | Business & Economy