Tridib Mazumdar
 
        - Email Contact Me
- Department Marketing
Publications
- 
                                Product Concept Demonstrations and Firm Value2016 Journal of Marketing,80,4,90-108, V.Kumar, 
- 
                                Star power in the eye of the beholder: A study of the influence of stars in the movie industry2013 Marketing Letters,1-12, Liu, A., Liu, Y. 
- 
                                Bidding Strategies and Consumer Savings in NYOP Auctions2012 Journal of Retailing,88,1,180-188, Joo, M., Raj, S. 
- 
                                The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation2010 Journal of Interactive Marketing,24,3,185-197, Chakravarty, A., Liu, Y. 
- 
                                Decision delegation: A conceptualization and empirical investigation2008 Psychology and Marketing,25,1,71-93, Aggarwal, P. 
- 
                                Components of optimal price under logit demand2007 European Journal of Operational Research,182,3,1084-1106, Basu, A., Raj, S. 
- 
                                Reference price research: Review and propositions2005 Journal of Marketing,69,4,84-102, Raj, S., Sinha, I. 
- 
                                The pricing of delivery services2004 JOURNAL OF REGIONAL SCIENCE,44,4,743-772, Basu, A., Ingene, C. 
- 
                                Indirect network externality effects on product attributes2003 Marketing Science,22,2,209-221+269, Basu, A., Raj, S. 
- 
                                An investigation of reference price segments2000 Journal of Marketing Research,37,2,246-258, Papatla, P. 
- 
                                Effects of technological hierarchy on brand extension evaluations1999 Journal of Business Research,46,1,31-43, Jun, S., Raj, S. 
- 
                                A comparative analysis of reference price models1997 Journal of Consumer Research,24,2,202-214, Briesch, R., Krishnamurthi, L., Raj, S. 
- 
                                Using a menu of geographic pricing plans: A theoretical investigation1995 Journal of Retailing,71,2,173-202, Basu, A. 
- 
                                Loyalty differences in the use of internal and external reference prices1995 Marketing Letters,6,2,111-122, Papatla, P. 
- 
                                Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions1992 Journal of Consumer Research,19,3,387-400, KRISHNAMURTHI, L., Raj, S. 
- 
                                Effects of price uncertainty on consumer purchase budget and price thresholds1992 Marketing Letters,3,4,323-329, Jun, S. 
- 
                                        Jan 01, 2006
                                    Best paper awardAMA Retailing SIG
- 
                                        Jan 01, 2003
                                    Oberwager PrizeSyracuse University
- 
                                        Jan 01, 2000
                                    Faculty of the Year AwardSyracuse University School of Management MBA. Student Association
- 
                                        Jan 01, 1995
                                    Faculty of the Year AwardSyracuse University School of Management MBA. Student Association
- 
                                        Jan 01, 1994
                                    Exceptional Teaching AwardSyracuse University
- 
                                        Jan 01, 1991
                                    Best paper awardAMA Summer Educators' Conference
- 
                                        Jan 01, 1986
                                    FellowAmerican Marketing Association
- 
                                        Jan 01, 1966
                                    Government of India National ScholarGovernment of India


