Hyoryung Nam

Assistant Professor of Marketing
Hyoryung
  • Email Contact Me
  • Phone 315-443-8027
  • Department Marketing
  • Office 334
Hyoryung Nam joined the Marketing department in the Whitman School of Management as a tenure-track assistant professor of Marketing in fall, 2020.

Prior to joining Syracuse University, Nam was an assistant professor at the University of Washington, Bothell and Erasmus University Rotterdam, the Netherlands, where she taught various classes on social media, social media analytics, digital marketing, and marketing research. She advised student teams for Google Online Marketing Challenge (GOMC) and one of her student teams was elected as the semi-finalist of GOMC.

Nam’s research focuses on digital marketing strategy in a data-rich environment. Nam's research explores strategic implications of various forms of user-generated content, moderator feedback in crowdsourcing, platform openness in crowdfunding ecosystem, healthcare policy in OTC drug market, cross-cultural differences in digital environments, and signaling in a B2B marketplace. Her publication, "Informational Value of Social Tagging Networks” was elected as the winner of MSI/H. Paul Root Award (2015) and the finalist for the Sheth Foundation/Journal of Marketing Award (2019). Her publication, "Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys” was elected as the finalist for S. Tamer Cavusgil Award (2020). Nam was a recipient of the Marie Curie International Incoming Fellowship granted by the European Union (Approximately $241,084).

Nam serves the Editorial Review Board of the International Journal of Research in Marketing (IJRM) and was elected as the outstanding editorial review board member in 2022. Nam also contributes as an ad-hoc reviewer for several journals including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management Society (POMS), and Journal of Interactive Marketing.

Nam earned her Ph.D. in Marketing from the University of Maryland, College Park, M.S. in Management Engineering from Korea Advanced Institute of Science and Technology (KAIST), and B.S. in Political Science and International Relations from Korea University.
Ph.D., Marketing, University of Maryland M.S., Management Engineering, Korea Advanced Institute of Science and Technology B.S., Political Science and International Relations, Korea University
Digital Marketing, Digital Marketing Analytics, Marketing Research Methods, Marketing Analytics, Social Media Marketing, International Marketing, Marketing Management
Substantive areas: Digital Marketing Strategy, Crowdsourcing, Crowdfunding, Marketing and Public Policy, Marketing-Finance Interface, International Business

Methods: Field Experiment, Quasi Experiment, Difference in Differences (DID), Text Mining, Natural Language Processing

Publications

  • May 01, 2022

    Received - Outstanding Editorial Review Board Member

    International Journal of Research in Marketing
  • Mar 01, 2021

    Nominated - Finalist, S. Tamer Cavusgil Award

    American Marketing Association
  • Jan 01, 2019

    Nominated - Finalist, Sheth Foundation/Journal of Marketing Award

    American Marketing Associations
  • Jan 01, 2015

    Received - Winner, MSI/H. Paul Root Award

    American Marketing Associations and Marketing Science Institute
  • Jan 01, 2013

    Received - Marie Curie International Incoming Fellowship

    European Union
  • Jan 01, 2011

    Received - Jacob K. Goldhaber Travel Grant

    University of Maryland, College Park, Maryland
  • Jan 01, 2011

    Received - ISMS Doctoral Consortium Fellow

    Rice University, Houston, Texas
  • Jan 01, 2011

    Received - Dean’s Summer Research Fellow

    Robert H. Smith School of Business, University of Maryland, College Park, Maryland
  • Jan 01, 2008

    Received - ISMS Doctoral Consortium Fellow

    University of British Columbia, Vancouver, Canada Merit-based Scholarship
  • Jan 01, 2004

    Received - ISMS Doctoral Consortium Fellow

    Korea Advanced Institute of Science and Technology (KAIST)
  • Jan 01, 2002

    Received - Undergraduate Student Scholarship

    Korea Foundation for Advanced Studies (KFAS)
  • Jan 01, 1999

    Received - Honors Scholarship

    Korea University, Seoul, Korea