Jaihyun Jeon
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Jaihyun Jeon is a fourth-year Ph.D. student in Marketing at Whitman School of Management. His research interests revolve around digital marketing, with a particular focus on firm strategies related to new digital technologies such as social media and artificial intelligence.
M.S., Marketing, Seoul National University
B.S., Mechanical Engineering, Korea University
Publications
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Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda
2025 Journal of Product Innovation Management,42,1,144-165, Athaide, G., Raj, S., Sivakumar, K., Xiong, G.