Susan Smith

Professor of Marketing Practice
Susan
  • Email Contact Me
  • Department Marketing, Online Programs
  • Office 310
MBA, Marketing, Boston College
Marketing fundamentals, new product innovation, marketing and sales management in the B2B markets and channels.
Professor Smith is a marketing strategy and business development executive with extensive experience in the electrical channels and construction markets. She led the marketing team at Pass & Seymour in Syracuse, including while they became a major U.S. manufacturer of electrical wiring devices and data communication accessories and a subsidiary of legrand, Limoges, France. While at Pass & Seymour, Smith was responsible for product management, channel marketing, sales, and new business teams. Most recently, she was vice president of marketing for IRWIN Industrial Tools division of Newell Rubbermaid in Huntersville, N.C. Currently she sits on the Board of Directors of Gutchess Lumber company of Cortland, NY. Smith earned her bachelor’s degree at Cornell University and her MBA at Boston College. Her areas of expertise include product innovation and new business ventures.
  • Jan 01, 2014

    Dean's Citation Award

    Whitman
  • Jan 01, 2014

    Whitman Fellow

    Whitman
  • Jan 01, 2013

    Whitman Teaching Fellow

    Whitman
  • Jan 01, 2007

    EC&M Product of the Year

  • Jan 01, 2006

    Sonepar - Best Supplier

  • Jan 01, 2006

    WESCO – New Product Introductions

  • Jan 01, 2005

    EDN/Equity – Product & Marketing Excellence

  • Jan 01, 2005

    Granite City – Manufacturer of the Year

  • Jan 01, 2005

    IED, Canada – Supplier of the Year

  • Jan 01, 2004

    Excellence New Product Launch

  • Jan 01, 2003

    GE Supply – Supplier of the Year

  • Jan 01, 1997

    IMARK Manufacturer of the Year

  • Jan 01, 1995

    A-D Marketing Excellence - Merchandising

  • Jan 01, 1994

    A-D Marketing Excellence - Training

  • Jan 01, 1993

    A-D Marketing Excellence - Sales Promotion