Tridib Mazumdar

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- Department Marketing
Publications
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Product Concept Demonstrations and Firm Value
2016 Journal of Marketing,80,4,90-108, V.Kumar,
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Star power in the eye of the beholder: A study of the influence of stars in the movie industry
2013 Marketing Letters,1-12, Liu, A., Liu, Y.
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Bidding Strategies and Consumer Savings in NYOP Auctions
2012 Journal of Retailing,88,1,180-188, Joo, M., Raj, S.
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The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation
2010 Journal of Interactive Marketing,24,3,185-197, Chakravarty, A., Liu, Y.
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Decision delegation: A conceptualization and empirical investigation
2008 Psychology and Marketing,25,1,71-93, Aggarwal, P.
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Components of optimal price under logit demand
2007 European Journal of Operational Research,182,3,1084-1106, Basu, A., Raj, S.
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Reference price research: Review and propositions
2005 Journal of Marketing,69,4,84-102, Raj, S., Sinha, I.
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The pricing of delivery services
2004 JOURNAL OF REGIONAL SCIENCE,44,4,743-772, Basu, A., Ingene, C.
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Indirect network externality effects on product attributes
2003 Marketing Science,22,2,209-221+269, Basu, A., Raj, S.
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An investigation of reference price segments
2000 Journal of Marketing Research,37,2,246-258, Papatla, P.
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Effects of technological hierarchy on brand extension evaluations
1999 Journal of Business Research,46,1,31-43, Jun, S., Raj, S.
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A comparative analysis of reference price models
1997 Journal of Consumer Research,24,2,202-214, Briesch, R., Krishnamurthi, L., Raj, S.
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Using a menu of geographic pricing plans: A theoretical investigation
1995 Journal of Retailing,71,2,173-202, Basu, A.
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Loyalty differences in the use of internal and external reference prices
1995 Marketing Letters,6,2,111-122, Papatla, P.
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Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
1992 Journal of Consumer Research,19,3,387-400, KRISHNAMURTHI, L., Raj, S.
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Effects of price uncertainty on consumer purchase budget and price thresholds
1992 Marketing Letters,3,4,323-329, Jun, S.
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Jan 01, 2006
Best paper award
AMA Retailing SIG -
Jan 01, 2003
Oberwager Prize
Syracuse University -
Jan 01, 2000
Faculty of the Year Award
Syracuse University School of Management MBA. Student Association -
Jan 01, 1995
Faculty of the Year Award
Syracuse University School of Management MBA. Student Association -
Jan 01, 1994
Exceptional Teaching Award
Syracuse University -
Jan 01, 1991
Best paper award
AMA Summer Educators' Conference -
Jan 01, 1986
Fellow
American Marketing Association -
Jan 01, 1966
Government of India National Scholar
Government of India