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  • Executive Education
  • Project Management Certification
  • One-Day Digital Marketing

 

One-Day Digital Marketing Workshop

 

Digital Marketing Workshop (One Class - Two Zoom Meetings 9 a.m. to 12 p.m.)

 

Overview: 

This intensive course is designed to provide you with an overview of key digital marketing concepts, tools, and techniques in a condensed timeframe. 

The course will cover essential topics such as web design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and website analytics. Students will learn how to create effective digital marketing strategies that drive traffic, generate leads, and increase conversions for businesses.

 

Major Learning Objectives: 
  • Web Design: Understanding the principles of good web design and learning to utilize multiple design philosophies to design and revise web pages to maximize conversions
  • Analytics: Understanding the data that is tracked and collected by Analytics platforms and learning how to select the best KPIs for the task at hand
  • Search Engine Optimizations: Learn how to identify keywords for optimal SEO and identifying methods to improve webpage relevance for target keywords
  • Search Engine Marketing: Learn about the various types of search engine advertisements, and how to create them. Also learn techniques on how to improve an ad's position
  • Email Marketing: Learn strategies for building up email lists, and running an effective email campaign
  • Social Media Marketing: Discuss the various social media platforms and learn how to design and run an effective social media campaign

 

Cost:

$399

 

Dates:

October 23 & 25, 2023

January 25 & 26, 2024

April 25 & 26, 2024

June 3 & 5, 2024


For more information and to pay for this class, call 1-315-443-3428 or contact Patrick Penfield, director of executive education.

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