Visiting Retail Stores in London for BUA 474's Project Class

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Visiting Retail Stores in London for BUA 474's Project Class

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Visiting Retail Sites in London for BUA 474 Project Class for Whitman Juniors

In addition to the projects we are working on in BUA 474, we have off-site visits to learn about business in London. On our first off-site, the class took a walking tour of London’s West End Retail district from Piccadilly Circus to Bond Street and Regent Street. The bustling streets and crowds even on a Tuesday afternoon are a testament to how active the retail sector is in Central London.

In preparation for our walk, students researched different iconic British retailers and retail areas like Savile Row and Carnaby Street. When we arrived at each stop on the tour, we could share our knowledge of the history and background of each brand/place with each other before exploring more.

This was the perfect opportunity to learn about British heritage brands by visiting iconic companies such as Fortnum & Mason, a department store famous for their high-quality food products, Liberty, another luxurious department store, and Hamleys toy store which boasts 7 floors of interactive fun. These brands are hundreds of years old and epitomize what it means to be a British heritage brand with timeless styles and renowned, high-quality products.

A marker of respect and prestige in the UK retail industry is a Royal Warrant, which means a brand is an official supplier to one of the members of the Royal Family. By serving the Royal Family, the Warrant Holder is given the right to display a Royal coat of arms and a legend describing which member of the family granted the warrant and for what types of goods. When exploring Fortnum & Mason, we saw the coats of arms on the outside of the building as well as on their shopping bags. In my preparatory research, I found that Hamleys has also gained two Royal Warrants, in 1938 and 1955, as a “toys and sports merchant”.

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