Clint Tankersley

Professional Activities Have served as a consultant on marketing strategy and/or an instructor in professional development for: AGWAY, Blue Cross/Blue Shield, Caterpillar, Inc., CIS, City of Syracuse, CENTRO, Corning, General Electric, IBM, Mass Mutual, Skaneateles Savings Bank, Syracuse Cablesystems, Syracuse Jewish Federation and Welch Allyn. Textbook reviewer for: Prentice- Hall, McGraw Hill and Dryden Press. Editorial Board of Marketing Education Review Reviewer for AMA Summer and Winter Conferences – Teaching and Curriculum Track Reviewer for USASBE Teaching and Curriculum Tracks Direct student projects run through the marketing department for such companies as Syracuse Chiefs, Everson Museum, Rescue Mission, Chappel's, Smith- Corona, The Galleries and Benjamin Rush Center. AMA Regional Advisor - 1979 -81. Acted as liaison between National Committee and 30 student chapters. Served on National Board of Student Advisors. Management Development Programs: 2002 – Customer Relationship Management – Microwave Filter Corp. 2000 – Customer Relationship Management module for on-line Caliber program. 1995-2002 MBA UpGrade – Customer Relationship Management 1993-94 Graduate School of Sales Management and Marketing - Academic Director 1990 - Developing A Market Driven Organization - Welch Allyn 1989 - A Market Approach to Product Development - Welch Allyn 1989 - Marketing and Competitive Positioning - Nebraska Book Company 1987 - Marketing and Service Strategy - Lord Corporation 1978-88 Marketing for Service Managers - Service Management Institute 1980-85 - Carrier Service Management Program

Research Philosophy: My research has matured from a conceptual and behavioral foundation to a more applied and organizational orientation. Current interests include new product development issues related to organizational learning, corporate venturing and implementation problems of marketing strategy.