Amiya Basu

Professor of Marketing
  • Email Contact Me
  • Phone 315-443-3783
  • Department Marketing
  • Office 628
References: Provided upon request
Ph.D., , Stanford University
In recent years, he has taught courses on marketing research marketing research and marketing analytics at undergraduate and graduate levels, and business analytics at the graduate level.

-Marketing Research, Marketing Management, Marketing Models, Pricing, Business Analytics, and Marketing Analytics
Professor Basu is interested in all areas of quantitative research in marketing. His current research interests include service quality evaluation, pricing, direct marketing, and salesforce compensation. He received the 1985 John D.C. Little award from the INFORMS College of Marketing.

Primary Interest: Incentive and control in organizations, including salesforce planning and compensation; pricing; services marketing

Other Interests: Direct marketing, econometric model building


  • Jan 01, 2006

    Best paper award

    2006 American Marketing Association Summer Conference
  • Q1 2018 Auto Financing Report

    February 14, 2018 WalletHub