Hyoryung Nam
Assistant Professor of Marketing
- Email Contact Me
- Phone 315-443-8027
- Department Marketing
- Office 334
Hyoryung Nam joined the Marketing department in the Whitman School of Management as a tenure-track assistant professor of Marketing in fall, 2020.
Prior to joining Syracuse University, Nam was an assistant professor at the University of Washington, Bothell and Erasmus University Rotterdam, the Netherlands, where she taught various classes on social media, social media analytics, digital marketing, and marketing research. She advised student teams for Google Online Marketing Challenge (GOMC) and one of her student teams was elected as the semi-finalist of GOMC.
Nam’s research focuses on digital marketing strategy in a data-rich environment. Nam's research explores strategic implications of various forms of user-generated content, moderator feedback in crowdsourcing, platform openness in crowdfunding ecosystem, healthcare policy in OTC drug market, cross-cultural differences in digital environments, and signaling in a B2B marketplace. Her publication, "Informational Value of Social Tagging Networks” was elected as the winner of MSI/H. Paul Root Award (2015) and the finalist for the Sheth Foundation/Journal of Marketing Award (2019). Her publication, "Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys” was elected as the finalist for S. Tamer Cavusgil Award (2020). Nam was a recipient of the Marie Curie International Incoming Fellowship granted by the European Union (Approximately $241,084).
Nam serves the Editorial Review Board of the International Journal of Research in Marketing (IJRM) and was elected as the outstanding editorial review board member in 2022. Nam also contributes as an ad-hoc reviewer for several journals including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management Society (POMS), Journal of Interactive Marketing, and Journal of International ?Marketing.
Nam earned her Ph.D. in Marketing from the University of Maryland, College Park, M.S. in Management Engineering from Korea Advanced Institute of Science and Technology (KAIST), and B.S. in Political Science and International Relations from Korea University.
Prior to joining Syracuse University, Nam was an assistant professor at the University of Washington, Bothell and Erasmus University Rotterdam, the Netherlands, where she taught various classes on social media, social media analytics, digital marketing, and marketing research. She advised student teams for Google Online Marketing Challenge (GOMC) and one of her student teams was elected as the semi-finalist of GOMC.
Nam’s research focuses on digital marketing strategy in a data-rich environment. Nam's research explores strategic implications of various forms of user-generated content, moderator feedback in crowdsourcing, platform openness in crowdfunding ecosystem, healthcare policy in OTC drug market, cross-cultural differences in digital environments, and signaling in a B2B marketplace. Her publication, "Informational Value of Social Tagging Networks” was elected as the winner of MSI/H. Paul Root Award (2015) and the finalist for the Sheth Foundation/Journal of Marketing Award (2019). Her publication, "Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys” was elected as the finalist for S. Tamer Cavusgil Award (2020). Nam was a recipient of the Marie Curie International Incoming Fellowship granted by the European Union (Approximately $241,084).
Nam serves the Editorial Review Board of the International Journal of Research in Marketing (IJRM) and was elected as the outstanding editorial review board member in 2022. Nam also contributes as an ad-hoc reviewer for several journals including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management Society (POMS), Journal of Interactive Marketing, and Journal of International ?Marketing.
Nam earned her Ph.D. in Marketing from the University of Maryland, College Park, M.S. in Management Engineering from Korea Advanced Institute of Science and Technology (KAIST), and B.S. in Political Science and International Relations from Korea University.
Digital Marketing, Digital Marketing Analytics, Marketing Research Methods, Marketing Analytics, Social Media Marketing, International Marketing, Marketing Management
Substantive areas: Digital Marketing Strategy, AR/VR, Video Games, Crowdsourcing, Crowdfunding, Marketing and Public Policy, International Business, Marketing-Finance Interface,
Methods: Quasi Experiment, Difference in Differences (DID), Field Experiment, Text Mining, Natural Language Processing
Methods: Quasi Experiment, Difference in Differences (DID), Field Experiment, Text Mining, Natural Language Processing