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Prior to joining Syracuse University, Nam was an assistant professor at the University of Washington, Bothell and Erasmus University Rotterdam, the Netherlands, where she taught various classes on social media, social media analytics, digital marketing, and marketing research. She advised student teams for Google Online Marketing Challenge (GOMC) and one of her student teams was elected as the semi-finalist of GOMC.
Nam’s research focuses on digital marketing strategy in a data-rich environment. Nam's research explores strategic implications of various forms of user-generated content, moderator feedback in crowdsourcing, platform openness in crowdfunding ecosystem, healthcare policy in OTC drug market, cross-cultural differences in digital environments, and signaling in a B2B marketplace. Her publication, "Informational Value of Social Tagging Networks” was elected as the winner of MSI/H. Paul Root Award (2015) and the finalist for the Sheth Foundation/Journal of Marketing Award (2019). Her publication, "Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys” was elected as the finalist for S. Tamer Cavusgil Award (2020). Nam was a recipient of the Marie Curie International Incoming Fellowship granted by the European Union (Approximately $241,084).
Nam serves the Editorial Review Board of the International Journal of Research in Marketing (IJRM) and was elected as the outstanding editorial review board member in 2022. Nam also contributes as an ad-hoc reviewer for several journals including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management Society (POMS), and Journal of Interactive Marketing.
Nam earned her Ph.D. in Marketing from the University of Maryland, College Park, M.S. in Management Engineering from Korea Advanced Institute of Science and Technology (KAIST), and B.S. in Political Science and International Relations from Korea University.
Methods: Field Experiment, Quasi Experiment, Difference in Differences (DID), Text Mining, Natural Language Processing, Image Processing, Machine Learning
Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy’s Performance
2022 International Journal of Research in Marketing,39,3,847-866, Jo, W., Choi, J.
Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-sized Enterprises (SMEs)
2021 Industrial Marketing Management,93,Feb,90-100, Yoon, Y., Yoon, Y., Choi, J.
Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
2020 Journal of International Marketing,28,1,28-47, Kannan, P.
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
2019 Journal of Marketing,83,2,138-59, Camacho, N., Kannan, P., Stremersch, S.
Harvesting Brand Information from Social Tags
2017 Journal of Marketing,81,4,88-108, Joshi, Y., Kannan, P.
Informational Value of Social Tagging Networks
2014 Journal of Marketing,78,4,21-40, Kannan, P.
Mar 01, 2021
Finalist, S. Tamer Cavusgil AwardAmerican Marketing Association
Jan 01, 2019
Finalist, Sheth Foundation/Journal of Marketing AwardAmerican Marketing Associations
Jan 01, 2015
Winner, MSI/H. Paul Root AwardAmerican Marketing Associations and Marketing Science Institute
Jan 01, 2013
Marie Curie International Incoming FellowshipEuropean Union
Jan 01, 2011
Jacob K. Goldhaber Travel GrantUniversity of Maryland, College Park, Maryland
Jan 01, 2011
ISMS Doctoral Consortium FellowRice University, Houston, Texas
Jan 01, 2011
Dean’s Summer Research FellowRobert H. Smith School of Business, University of Maryland, College Park, Maryland
Jan 01, 2008
ISMS Doctoral Consortium FellowUniversity of British Columbia, Vancouver, Canada Merit-based Scholarship
Jan 01, 2004
ISMS Doctoral Consortium FellowKorea Advanced Institute of Science and Technology (KAIST)
Jan 01, 2002
Undergraduate Student ScholarshipKorea Foundation for Advanced Studies (KFAS)
Jan 01, 1999
Honors ScholarshipKorea University, Seoul, Korea
Outstanding Editorial Review Board MemberInternational Journal of Research in Marketing