Xiaobo Lin

Xiaobo
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  • Department Marketing, PhD Program
Xiaobo Lin is a fourth-year PhD student in Marketing at the Whitman School of Management. Her research centers on the impact of negative news on rival firms and their strategic responses, as well as advocacy marketing campaigns that empower underserved communities. Her work leverages text analysis, image analysis, and advanced econometric methods.
M.S., Digital Marketing, King's College London B.A., Marketing, Shandong University