Eunkyu Lee

Papers

• Product Assortment Strategies for a Multi-Channel Retailer

  Journal of Retailing, , Y.

• The Implications of Market Characteristics for Strategic Interaction in Distribution Channels

  Journal of Marketing, Gehibi, S., Chung, H., Xiong, G.

• The Effect of Price Dispersion on Software Subscription Service Renewal

  Journal of Business Research, Lee, S.

• Profitability of Product Concept Demonstration and Strategic Management of Intertemporal Demand Dependency

  Management Science, Kim, T.

Publications

• Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation

  2018 Journal of Retailing,

• Store Brand Quality and Retailer’s Product Line Design

  2017 Journal of Retailing,93,4,527-540,

• Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market

  2017 European Journal of Operational Research,259,2,527-540, Chung, .

• Does Channel Decentralization Lead to Low Quality Product Line?

  2014 European Journal of Marketing, Chung, H.

• A "meta-analysis" of multibrand, multioutlet channel systems

  2013 Management Science,59,9,1950-1969, Staelin, R., Yoo, W., Du, R.

• Internet channel entry: A strategic analysis of mixed channel structures

  2011 Marketing Science,30,1,29-41, Yoo, W.

• How complex do movie channel contracts need to be?

  2008 Marketing Science,27,4,627-641, Raut, S., Swami, S., Weinberg, C.

• Social desirability bias in diary panels IS evident in panelists' behavioral frequency

  2006 Psychological Reports,99,2,322-334, Toh, R., Hu, M.

• Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand

  2005 Quantitative Marketing and Economics,3,4,393-418, Du, R., Staelin, R.

• Respondent non-cooperation in surveys and diaries: An analysis of item non-response and panel attrition

  2004 International Journal of Market Research,46,3,311-326+386-388, Hu, M., Toh, R.

• Empirical tests on regressive estimations: Implications on surveys and diaries

  2004 Psychological Reports,94,3 I,1061-1074, Toh, R., Hu, M.

• Contract Design In Complex Supply Chains Using Genetic Algorithm and Game Theoretic Approaches

  2004 Raut, S., Swami, S., Weinberg, C., Pawar, K., Lalwani, C., Shah, J.

• Survey Accuracy as a Function of Usage Rate

  2000 Marketing Letters,11,4,335-348, Hu, M., Toh, R.

• Are consumer survey results distorted? systematic impact of behavioral frequency and duration on survey response errors

  2000 Journal of Marketing Research,37,1,125-133, Hu, M., Toh, R.

• Periodic left temporal sharp waves during acute psychosis

  1998 Journal of Epilepsy,11,2,79-83,

• Generators of short latency human somatosensory-evoked potentials recorded over the spine and scalp

  1998 Journal of Clinical Neurophysiology,15,3,227-234, Seyal, M.

• Multiple intracranial and systemic aneurysms associated with infantile- onset arterial fibromuscular dysplasia

  1998 Neurology,50,3,828-829, Hecht, S., Lie, J.

• Morvan's fibrillary chorea - Electrodiagnostic and in vitro microelectrode findings

  1998 Annals of the New York Academy of Sciences,841,497-500, Maselli, R., Agius, M., Bakshi, N., Mandler, R., Ellis, W.

• Morvan's fibrillary chorea: A paraneoplastic manifestation of thymoma

  1998 Journal of Neurology, Neurosurgery, and Psychiatry, The,65,6,857-862, Maselli, R., Ellis, W., Agius, M.

• Antibodies to AChR, synapse-organizing proteins, titin, and other muscle proteins in Morvan's fibrillary chorea

  1998 Annals of the New York Academy of Sciences,841,522-524, Agius, M., Zhu, S., Aarli, J., Kirvan, C., Fairclough, R., Maselli, R.

• Role of antiribosomal P protein antibodies in the diagnosis of lupus isolated to the central nervous system

  1997 JAMA Neurology,54,7,862-864, Agius, M., Chan, J., Chung, S.

• Vertical strategic interaction: Implications for channel pricing strategy

  1997 Marketing Science,16,3,185-207, Staelin, R.

• Impact of the level of aggregation on response accuracy in surveys of behavioral frequency

  1996 Marketing Letters,7,4,371-382, Hu, M., Toh, R.

• Mastering the Mix: Do Advertising, Promotion, and Salesforce Activities Lead to Differentiation?

  1994 Journal of Marketing Research,31,2,159-172, Boulding, W., Staelin, R.

• MR and positron emission tomography in the diagnosis of surgically correctable temporal lobe epilepsy

  1994 American Journal of Neuroradiology,15,7,1341-1348, Heinz, R., Ferris, N., Radtke, R., Crain, B., Hoffman, J., Hanson, M., Paine, S., Friedman, A.

• False lateralization of scalp EEG seizure onset

  1993 Journal of Epilepsy,6,4,220-223, Armon, C., Duginski, T., Lewis, D., Radtke, R.

• Differentiation via the marketing mix

  1992 Marketing Letters,3,4,343-356, Boulding, W.

• The Long-Term Differentiation Value of Marketing Communication Actions

  1992 Marketing Science Institute Report,92-133, Boulding, W., Staelin, R.

• Nov 04, 2015

  Doctoral Consortium Faculty

  Society for Marketing Advances
• Jan 01, 2013

  Dean’s Research Fellow

  Whitman
• Jan 01, 2012

  Martin J. Whitman Research Fellow

• Jan 01, 2011

  Journal of Retailing Outstanding Reviewer Award

• Jan 01, 2010

  Graduate Faculty of the Year

  Whitman School of Management, Syracuse University
• Jan 01, 2005

  Advisor of Levy and Weitz Dissertation Competition winning proposal

• Jan 01, 2005

  Meredith Teaching Recognition Award Nominee

  Syracuse University
• Jan 01, 2003

  Dean’s Recognition of Teaching Excellence

  Whitman School of Management, Syracuse University
• Jan 01, 2002

  Dean’s Recognition of Teaching Excellence

  Whitman School of Management, Syracuse University
• Jan 01, 1999

  Finning Junior Chair Professorship

  University of British Columbia
• Jan 01, 1999

  Dean’s Recognition of Teaching Excellence

  Faculty of Commerce and Business Administration, University of British Columbia
• Jan 01, 1998

  MBA Teaching Excellence Award Nominee

  Faculty of Commerce and Business Administration, University of British Columbia
• Jan 01, 1997

  Dean’s Recognition of Teaching Excellence

  Faculty of Commerce and Business Administration, University of British Columbia
• Jan 01, 1996

  Dean’s Recognition of Teaching Excellence

  Albers School of Management, Seattle University
• Jan 01, 1996

  Marketing Professor of the Year

  Albers School of Management, Seattle University
• Jan 01, 1995

  Dean’s Recognition of Teaching Excellence

  Albers School of Management, Seattle University
• Jan 01, 1995

  Marketing Professor of the Year

  Albers School of Management, Seattle University
• Jan 01, 1995

  Seattle University Faculty Fellowship

  Seattle University
• Jan 01, 1994

  Faculty Research Award

  Albers School of Business, Seattle University
• Jan 01, 1994

  Dean’s Recognition of Teaching Excellence

  Albers School of Management, Seattle University
• Jan 01, 1993

  Dean’s Recognition of Teaching Excellence

  Albers School of Management, Seattle University
• Jan 01, 1990

  Consortium Fellow

  25th Annual American Marketing Association Doctoral Consortium

• A campaign to prod students into college tries a new tack: Making it simple

  December 30, 2023 Washington Post

• The Growing Popularity of eSports

  December 13, 2019 GameTime

• How Regulation Threatens Not Just Tech Giants’ Business but Their Popularity Too

  April 03, 2019 Morning Consult

• Nike picks a side in America’s culture wars

  September 07, 2018 Financial Times

• What happens now that Nike's just done it?

  September 06, 2018 Retail Dive

• Nike Campaign Controversy

  September 05, 2018 Spectrum News

• The last Blockbuster video in the U.S. has no plans to close

  August 14, 2018 Marketplace Report

• What Is A Brand Really Worth?

  August 12, 2017 Forbes