• Email Contact Me
  • Phone 315-443-3166
  • Department Marketing
  • Office 636
Guiyang Xiong is an Associate Professor of Marketing. He previously served on the faculty of the University of Georgia, University of Massachusetts Boston, and University of Hong Kong. Dr. Xiong conducts empirical research on topics including digital marketing (e.g., user generated content, online advertising, new technology in marketing), new product management, and the marketing-finance interface. His research papers in these areas are published in premier journals including the Journal of Marketing, Journal of Marketing Research, and Marketing Science. He earned his PhD in Business from Goizueta Business School at Emory University.
PhD, Business / Marketing, Emory University
Dr. Xiong teaches a variety of courses related to marketing strategy, product and service innovations, global marketing, marketing research and analytics at undergraduate, master’s, and PhD levels.
advertising, digital marketing, new product management, financial impact of marketing


  • Jul 01, 2022

    Received - Whitman Research Fellow

    Syracuse University
  • Sep 01, 2019

    Edward Pettinella Professorship in Business

    Whitman School of Management, Syracuse University
  • Feb 18, 2017

    The Best Paper in Conference

    American Marketing Association Winter Academic Conference
  • May 01, 2015

    Terry-Sanford Award

    Terry College of Business, University of Georgia
  • Feb 01, 2009

    ISBM Doctoral Dissertation Proposal Award

    Institute for the Study of Business Markets