Guiyang Xiong
Associate Professor of Marketing
- Email Contact Me
- Phone 315-443-3166
- Department Marketing
- Office 636
Dr. Xiong is an Associate Professor of Marketing. He conducts empirical research on marketing strategy topics such as digital marketing and the marketing-finance interface, using advanced econometric, statistical, and machine learning methods. Dr. Xiong's research papers in these areas are published in premier journals including Journal of Marketing, Journal of Marketing Research, and Marketing Science. He currently serves as an Associate Editor for Service Science and on the Editorial Board of the Journal of Marketing.
Dr. Xiong teaches a variety of courses related to marketing strategy, product and service innovations, global marketing, marketing research and analytics at undergraduate, master’s, and PhD levels.
Examples of courses taught at Whitman:
MAR255 Principles of Marketing
MAR356 Marketing Research
MAR456 Global Marketing
MAR653 Marketing Analytics
MAR960 Empirical Modeling
Examples of courses taught at Whitman:
MAR255 Principles of Marketing
MAR356 Marketing Research
MAR456 Global Marketing
MAR653 Marketing Analytics
MAR960 Empirical Modeling
advertising, digital marketing, new product management, financial impact of marketing