Minjung Kwon

Assistant Professor of Marketing
Minjung
  • Email Contact Me
  • Phone 315-443-9600
  • Department Marketing
  • Office 622
Minjung Kwon is an Assistant Professor of Marketing at Syracuse University’s Whitman School of Management. She specializes in quantitative marketing, with research interests that include firms’ ESG practices, consumer choices in healthcare markets, physicians' prescribing behavior, two-sided markets, and the marketing of seasonal goods. Her work investigates forward-looking consumer behavior, mobile platform users' posting behavior, consumer learning and forgetting, and strategic pricing dynamics. With expertise in empirical modeling, Minjung uses large-scale field data to analyze consumer behavior and market dynamics. Her research applies a variety of modeling techniques, including econometrics, machine learning, causal inference, and industrial organization.

She is the winner of the ISMS Doctoral Dissertation Proposal Competition and has been awarded several research grants, including the Whitman Roadmap Grant, the Syracuse University Small Equipment Grant, and Syracuse University SOURCE Grant.

Minjung earned her Ph.D. in Marketing from New York University’s Stern School of Business. Prior to entering academia, she gained extensive industry experience in new product marketing, marketing investment strategy, demand forecasting, and new market assessment, working for a multinational electronics company and a management consulting firm.

Papers

  • Prescribing Sustainability: How ESG Shapes Physicians' Drug Choices?

    Reject & Resubmit at Journal of Marketing, Cheng, S.

  • A Structural Life Course Model of Dynamic Role Selection in Q and A Sites for Pregnancy, Childbirth, and Childcare

    Manuscript in preparation for submission to Marketing Science, Ishihara, M., Kumakura, H.

  • Price Transparency in Healthcare: Understanding the Impacts of the Price Disclosure Policy in Maine

    Manuscript in preparation for second-round review at Production & Operations Management, Zhang, L.

Publications

  • An Empirical Study of Scarcity Marketing Strategies: Limited‑time Products With Umbrella Branding in the Beer Market

    October 25, 2022 Whitman School of Management > Research

  • Whitman School Welcomes New Faculty

    September 12, 2018 Syracuse University News | Business & Economy