Peter Boyle

Adjunct Faculty
Peter
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Ph.D., , Cornell University M.Sc., , Cornell University MBA, , Memorial University B.A., , St. Thomas University
Introduction to Marketing, Introduction to Management, Marketing Management, Marketing Strategy, Strategic Decision Making, Consumer Behavior, Channels of Distribution, Marketing Research, Managerial Decision Making, International Marketing, Advertising and Promotion.
Decision processes of consumers, entrepreneurs, and managers; information distortion; overconfidence; consumer knowledge and expertise.

Publications

  • Store brand vs. national brand prices: Willingness to pay ? willingness to accept

    2021 Journal of Global Scholars of Marketing Science,31, Lathrop, S., Kim, H., Woodside, A.

  • The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands

    2018 Journal of Product and Brand Management,27,6,647-660, Lathrop, S., Kim, H., Guzman, F.

  • The value of private label brands to U.S. consumers: An objective and subjective assessment

    2012 Journal of Retailing and Consumer Services,20,1,80–86, Lathrop, E.

  • The effects of decision control and the number of alternatives in purchase decision processes

    2011 Journal of Global Marketing,21,2,93–100, Lee, U., Lee, J.

  • The value of task conflict to group decisions

    2011 21,3,212–227, Hanlon, D., Russo, J.

  • Expertise in a product category: A moderator of information search in sequential choice

    2011 Marketing Management Journal,84–96, Saad, G.

  • The value of task conflict to group decisions

    2011 Journal of Behavioral Decision Making,21,3,212–227, Hanlon, D., Russo, J.

  • Are consumers’ perceptions of price-quality relationships well calibrated?

    2009 International Journal of Consumer Studies,33,58-63, Lathrop, E.

  • Perceptions of product longevity: Will it keep going and going...?

    2008 Journal of Customer Behavior,7,3,201-213, Lathrop, E.

  • Store Brand vs. National Brand Prices: Willingness to Pay is not Equal to Willingness to Accept

    Journal of Global Scholars of Marketing Science, Lathrop, S., Kim, H., Woodside, A.

  • Jan 01, 2014

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2012

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2012

    Received - Advertising Education Foundation Visiting Professor

    Razorfish Digital Media, Seattle
  • Jan 01, 2011

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2010

    Received - BK21 Program Award

    Sogang University
  • Jan 01, 2007

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2004

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2003

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 2000

    Received - Research Paper of the Year

    College of Business, CWU
  • Jan 01, 1999

    Nominated - Excellence in Teaching Award

    College of Business
  • Jan 01, 1998

    Received - Excellence in Teaching Award (Young-faculty award)

    CWU
  • Jan 01, 1996

    Received - Advertising Education Foundation Visiting Professor

    Ogilvy & Mather, New York
  • Jan 01, 1993

    Received - Top-10 Course (Teaching)

    Johnson School of Management, Cornell University