Patrick McGraw
Adjunct Faculty
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- Department Marketing, Online Programs
Senior Vice President, Analytic Consulting, Ipsos-MMA
Patrick is Senior Vice President of Analytic Consulting at Ipsos-MMA and a member of the Adjunct Faculty of Syracuse University’s MBA@Syracuse program. Prior to re-joining Ipsos-MMA, he was Director, Global Analytics Integration at Colgate-Palmolive. He has more than 30 years of experience as a marketing and business analytics leader at CPG marketers such as Procter & Gamble, Campbell Soup Company (Pepperidge Farm Division), and Kraft Foods. He also brings experience across other industry verticals including pharmaceuticals, restaurants, apparel and retail, and marketplace perspective from consultative roles at Nielsen, IRI, and Ipsos-MMA.
Patrick is a two-time ARF Ogilvy Award Winner and was inducted into P&G’s Consumer & Market Knowledge North Star Fellowship. He holds a M.S. in Marketing from Penn State University, a B.S. in Marketing from Syracuse University, and a M.S. in Strategic Analytics from Brandeis University.
Patrick is Senior Vice President of Analytic Consulting at Ipsos-MMA and a member of the Adjunct Faculty of Syracuse University’s MBA@Syracuse program. Prior to re-joining Ipsos-MMA, he was Director, Global Analytics Integration at Colgate-Palmolive. He has more than 30 years of experience as a marketing and business analytics leader at CPG marketers such as Procter & Gamble, Campbell Soup Company (Pepperidge Farm Division), and Kraft Foods. He also brings experience across other industry verticals including pharmaceuticals, restaurants, apparel and retail, and marketplace perspective from consultative roles at Nielsen, IRI, and Ipsos-MMA.
Patrick is a two-time ARF Ogilvy Award Winner and was inducted into P&G’s Consumer & Market Knowledge North Star Fellowship. He holds a M.S. in Marketing from Penn State University, a B.S. in Marketing from Syracuse University, and a M.S. in Strategic Analytics from Brandeis University.
MAR 745