Patrick McGraw
Adjunct Faculty
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- Department Marketing, Online Programs
Senior Vice President, Analytic Consulting, Ipsos-MMA
Patrick is Senior Vice President of Analytic Consulting at Ipsos-MMA and a member of the Adjunct Faculty of Syracuse University’s MBA@Syracuse program. Prior to re-joining Ipsos-MMA, he was Director, Global Analytics Integration at Colgate-Palmolive. He has more than 30 years of experience as a marketing and business analytics leader at CPG marketers such as Procter & Gamble, Campbell Soup Company (Pepperidge Farm Division), and Kraft Foods. He also brings experience across other industry verticals including pharmaceuticals, restaurants, apparel and retail, and marketplace perspective from consultative roles at Nielsen, IRI, and Ipsos-MMA.
Patrick is a two-time ARF Ogilvy Award Winner and was inducted into P&G’s Consumer & Market Knowledge North Star Fellowship. He holds a M.S. in Marketing from Penn State University, a B.S. in Marketing from Syracuse University, and a M.S. in Strategic Analytics from Brandeis University.
M.S., Strategic Analytics, Brandeis University
M.S., Business Administration (Marketing), Pennsylvania State University
B.S., Marketing, Syracuse University
Patrick is Senior Vice President of Analytic Consulting at Ipsos-MMA and a member of the Adjunct Faculty of Syracuse University’s MBA@Syracuse program. Prior to re-joining Ipsos-MMA, he was Director, Global Analytics Integration at Colgate-Palmolive. He has more than 30 years of experience as a marketing and business analytics leader at CPG marketers such as Procter & Gamble, Campbell Soup Company (Pepperidge Farm Division), and Kraft Foods. He also brings experience across other industry verticals including pharmaceuticals, restaurants, apparel and retail, and marketplace perspective from consultative roles at Nielsen, IRI, and Ipsos-MMA.
Patrick is a two-time ARF Ogilvy Award Winner and was inducted into P&G’s Consumer & Market Knowledge North Star Fellowship. He holds a M.S. in Marketing from Penn State University, a B.S. in Marketing from Syracuse University, and a M.S. in Strategic Analytics from Brandeis University.
MAR 745
Publications
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Mapping the Procedural Knowledge of Industrial Sales personnel: A Script-Theoretic Investigation
1989 Journal of Marketing,53,16-34, Leigh, T.
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Jan 01, 2004
Received - Runner Up, ARF David Ogilvy Award
ARF -
Jan 01, 2003
Received - ARF/APQC Return on Marketing Investment Best Practices Partner Organization
Duracell -
Jan 01, 1998
Received - Runner Up, ARF David Ogilvy Award
ARF