Guiyang Xiong

Professor of Marketing
Guiyang
  • Email Contact Me
  • Phone 315-443-3166
  • Department Marketing
  • Office 636
Dr. Xiong is a Professor of Marketing. He conducts empirical research on marketing strategy topics such as digital marketing and the marketing-finance interface, using advanced econometric, statistical, and machine learning methods. Dr. Xiong's research papers in these areas are published in premier journals including Journal of Marketing, Marketing Science, and Journal of Marketing Research, among others.

Dr. Xiong has won a number of internal and external awards such as Edward Pettinella Professorship in Business, Whitman Research Fellow, the Best Paper at American Marketing Association Educators' Conference, and ISBM Doctoral Dissertation Competition. He currently serves as an Associate Editor for Service Science and on the Editorial Board of the Journal of Marketing.

Professor Xiong is the current Chair of the Whitman Doctoral Board and coordinates the Marketing PhD Program. The marketing department is recruiting new PhD students for the academic year starting in Fall 2026.
Ph.D., Business / Marketing, Emory University
Professor Xiong teaches a variety of courses related to the principles of marketing, marketing strategy, product and service innovations, global marketing, marketing research and analytics at all levels (undergraduate, master’s and PhD).
advertising, digital marketing, new product management, financial impact of marketing, socially responsible marketing

Publications

  • Jul 01, 2022

    Received - Whitman Research Fellow

    Syracuse University
  • Sep 01, 2019

    Edward Pettinella Professorship in Business

    Whitman School of Management, Syracuse University
  • Feb 18, 2017

    The Best Paper in Conference

    American Marketing Association Winter Academic Conference
  • May 01, 2015

    Terry-Sanford Award

    Terry College of Business, University of Georgia
  • Feb 01, 2009

    ISBM Doctoral Dissertation Proposal Award

    Institute for the Study of Business Markets

  • Received - Senior Faculty Fellow

    AMA Marketing Stratety Consortium

  • Why the Common Wisdom About Native Advertising Is Wrong

    April 03, 2019 AMA.org