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Role of Marketing and Operations Capabilities in Product Recall Prevention: Antecedents and Consequences
2022 Production and Operations Management,31,3,1174-1190, Chakravarty, A., Saboo, A.
Asymmetric Effects of Recreational Cannabis Legalization
2019 Marketing Science,38,6,913-1084, Wang, P., Yang, J.
Try It On! Contingency Effects of Virtual Fitting Rooms
2019 Journal of Management Information Systems,36,3,789-822, Yang, S.
Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics
2018 Journal of Marketing,83,2,82-97, Wang, P., Yang, J.
Corporate Environmental Commitment and Financial Performance: Moderating Effects of Marketing and Operations Capabilities
2018 Journal of Business Research,86,22-31, Hirunyawipada, T.
Where Does Pride Lead? Corporate Managerial Hubris and Strategic Emphasis
2017 Journal of the Academy of Marketing Science, Kim, M., Kim, K.
Pre-Release Buzz Evolution Patterns and New Product Performance
2014 Marketing Science,33,3,401-421, Bharadwaj, S.
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
2013 Journal of Marketing Research,50,6,706-724, Bharadwaj, S.
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
2011 Journal of Marketing,76,6,87-104, Bharadwaj, S.
Virtual Fitting Room Effect: Moderating Role of Body Mass Index
Journal of Marketing Research,forthcoming, Yang, S., Mao, H., Ma, M.
Jul 01, 2022
Whitman Research FellowSyracuse University
Sep 01, 2019
Edward Pettinella Professorship in BusinessWhitman School of Management, Syracuse University
Feb 18, 2017
The Best Paper in ConferenceAmerican Marketing Association Winter Academic Conference
May 01, 2015
Terry-Sanford AwardTerry College of Business, University of Georgia
Feb 01, 2009
ISBM Doctoral Dissertation Proposal AwardInstitute for the Study of Business Markets
Why the Common Wisdom About Native Advertising Is WrongApril 03, 2019 AMA.org