Guiyang Xiong
- Email Contact Me
- Phone 315-443-3166
- Department Marketing
- Office 636
Dr. Xiong has won a number of internal and external awards including the Edward Pettinella Professorship in Business, Whitman Research Fellow, the Best Paper at American Marketing Association Educators' Conference, and ISBM Doctoral Dissertation Competition. He currently serves as an Associate Editor for Service Science and on the Editorial Board of the Journal of Marketing.
Publications
-
Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy
2025 MIS Quarterly,Forthcoming, Hou, J., Yang, S., Pavlou, P.
-
Evaluating multimedia advertising campaign effectiveness
2024 Decision Support Systems,187, Wang, P., Sun, W., Yang, J.
-
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda
2024 Journal of Product Innovation Management, Athaide, G., Jeon, J., Raj, S., Sivakumar, K.
-
Virtual Fitting Room Effect: Moderating Role of Body Mass Index
2023 Journal of Marketing Research, Yang, S., Mao, H., Ma, M.
-
Role of Marketing and Operations Capabilities in Product Recall Prevention: Antecedents and Consequences
2022 Production and Operations Management,31,3,1174-1190, Chakravarty, A., Saboo, A.
-
Asymmetric Effects of Recreational Cannabis Legalization
2019 Marketing Science,38,6,913-1084, Wang, P., Yang, J.
-
Try It On! Contingency Effects of Virtual Fitting Rooms
2019 Journal of Management Information Systems,36,3,789-822, Yang, S.
-
Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics
2019 Journal of Marketing,83,2,82-97, Wang, P., Yang, J.
-
Corporate Environmental Commitment and Financial Performance: Moderating Effects of Marketing and Operations Capabilities
2018 Journal of Business Research,86,22-31, Hirunyawipada, T.
-
Where Does Pride Lead? Corporate Managerial Hubris and Strategic Emphasis
2017 Journal of the Academy of Marketing Science, Kim, M., Kim, K.
-
Pre-Release Buzz Evolution Patterns and New Product Performance
2014 Marketing Science,33,3,401-421, Bharadwaj, S.
-
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
2013 Journal of Marketing Research,50,6,706-724, Bharadwaj, S.
-
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
2011 Journal of Marketing,76,6,87-104, Bharadwaj, S.
-
Jul 01, 2022
Received - Whitman Research Fellow
Syracuse University -
Sep 01, 2019
Edward Pettinella Professorship in Business
Whitman School of Management, Syracuse University -
Feb 18, 2017
The Best Paper in Conference
American Marketing Association Winter Academic Conference -
May 01, 2015
Terry-Sanford Award
Terry College of Business, University of Georgia -
Feb 01, 2009
ISBM Doctoral Dissertation Proposal Award
Institute for the Study of Business Markets -
Received - Senior Faculty Fellow
AMA Marketing Stratety Consortium
-
Why the Common Wisdom About Native Advertising Is Wrong
April 03, 2019 AMA.org