M.S. in Marketing Curriculum

Marketing Courses

Total of 30 credits taken in the following areas: 

• Foundation Course (3 credits) 
• Data Analysis and Decision Making  (3 credits)

Marketing Core Courses (6 credits) 

• Marketing Management   (3 credits)
• Seminar in Marketing Research   (3 credits)

Marketing Core Elective Courses (6 credits - select 2 at least of 3) 

• Strategic Brand Management   (3 credits)
• Marketing Communications Strategy  (3 credits)
• Managing Innovative Products and New Ventures  

Selective Courses (15 credits - select 5) 

• Pricing Strategies for Products and Services (3 credits)
• Marketing Analytics  (3 credits)
• Marketing and the Internet  (3 credits) 
• Market Measurement and Analysis  (3 credits)
• Marketing Selected Topics   (3 credits)

Or the 3rd course from the “Marketing Core Selective Courses.”