M.S. in Marketing Curriculum
Total of 30 credits taken in the following areas:
- Foundation Course (3 credits)
- Data Analysis and Decision Making (3 credits)
Marketing Core Courses (6 credits)
- Marketing Management (3 credits)
- Seminar in Marketing Research (3 credits)
Marketing Core Elective Courses (6 credits - select 2 at least of 3)
- Strategic Brand Management (3 credits)
- Marketing Communications Strategy (3 credits)
- Managing Innovative Products and New Ventures (3 credits)
Selective Courses (15 credits - select 5)
- Pricing Strategies for Products and Services (3 credits)
- Marketing Analytics (3 credits)
- Marketing and the Internet (3 credits)
- Market Measurement and Analysis (3 credits)
- Marketing Selected Topics (3 credits)
Or the 3rd course from the “Marketing Core Selective Courses.”