On-Campus
M.S. in Marketing
Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.
The STEM-designated Master of Science in Marketing (MSM) degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field. The program consists of business foundation courses, required marketing core courses, selective courses and electives, for 30 credits.
Syracuse University has an international reputation for excellence as a private research university and allows you to tailor your studies to align with your specific career interests. Located near New York City, the Whitman School can help you expand your learning with real-world experiences in one of the world’s major cities.
Get Started: M.S.
Scholarships
Most, if not all, master of science students are eligible for merit-based scholarships. All Whitman School scholarships are awarded based on merit and the qualifications shown on a student's admission application. Applicants are not required to apply separately for merit-based scholarships.
AT A GLANCE
Rankings & Designations
STEM
Designated
Many of our master’s programs carry STEM designation.
#63
2024 MBA Programs,
U.S. News & World Report
Deadlines
Priority Application
Early Application
Regular Application
Notable Employers
- Deloitte
- New York Life
- TikTok
- World Journal
Sample Roles
- Digital Marketing Strategist
- Product Marketing Manager
- Partnership Marketing Manager
- Senior Marketing Analyst
Program Timelines
There are three ways to complete your degree -- in as little as nine months to as many as 21 months.
To view course descriptions for each of the Master of Science in Marketing courses listed below, be sure to visit the online course catalog .
The program has a rigorous curriculum, preparing current and aspiring marketing professionals to play leading roles in the field of marketing.
9 Months
30 credits
Fall
15 Credits
Spring
15 Credits
16 Months
30 credits
Fall
9 Credits
Spring
9 Credits
Summer Internship
3 Credits
Fall
9 Credits
21 Months
30 credits
Fall
9 Credits
Spring
9 Credits
Fall
9 Credits
Spring
3 Credits
Master's
Admissions
Meet with our team to see how you fit as a master’s candidate at the Whitman School!
Support For You
Master's Advising
At Whitman, we are committed to your success. Find your path with the help of one-on-one guidance from your academic advisor. Forge new connections with students, staff and faculty across the Whitman community.
Master's Career Services
Develop your personal career plan with the help of one of our experienced career advisors. Leverage our professional development workshops, personal coaching sessions and practice interviews to set you on the path towards a successful career.
Real World Experiences
Enhance your learning experience, develop your core business knowledge and apply your leadership skills through real-world applications. Whitman offers a variety of learning experiences to prepare and engage beyond the classroom.
Whitman Graduate Programs Tour
Have Any
Questions?
We're here to help you become part of Whitman! Take your next step to enroll in our world-class M.S. programs.
