On-Campus

M.S. in Marketing

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.  

The STEM-designated Master of Science in Marketing (MSM) degree program focuses on the rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field. The program consists of business foundation courses, required marketing core courses, selective courses and electives, for 30 credits.

Syracuse University has an international reputation for excellence as a private research university and allows you to tailor your studies to align with your specific career interests. Located near New York City, the Whitman School can help you expand your learning with real-world experiences in one of the world’s major cities. 


Get Started: M.S.

AT A GLANCE

Rankings & Designations

STEM
Designated

Many of our master's programs carry STEM designation.

 

2023 MBA Programs,
U.S. News & World Report

Experience

On-Campus

Interested in online?

Deadlines

Jan 15

Early Application

Mar 15

Regular Application: Fee Waiver
available for a limited time.

Apr 15

Final Application

Costs

per credit

Cost BreakdownFinancial Aid

Notable Employers

TikTok
World Journal

 

Sample Roles

Product Marketing Manager
Partnership Marketing Manager
Senior Associate of Digital

 

 

Program Timelines

There are three ways to complete your degree -- in as little as nine months to as many as 21 months. 

 

To view course descriptions for each of the Master of Science in Marketing courses listed below, be sure to visit the  online course catalog . 


The program has a rigorous curriculum, preparing current and aspiring marketing professionals to play leading roles in the field of marketing. 

View the Marketing Curriculum

9 Months

30 credits

Fall

15 Credits

Spring

15 Credits

16 Months

30 credits

Fall

9 Credits

Spring

9 Credits

Summer Internship

3 Credits

Fall

9 Credits

21 Months

30 credits

Fall

9 Credits

Spring

9 Credits

Fall 

9 Credits

Spring

3 Credits

Close up of the side of the Whitman Building on campus

Master's
Admissions

Meet with our team to see how you fit as a master’s candidate at the Whitman School, and get an application fee waiver!

 

Meet With Us

Real World Experiences

Enhance your learning experience, develop your core business knowledge and apply your leadership skills through real-world applications. Whitman offers a variety of learning experiences to prepare and engage beyond the classroom.

 

Experiential Learning

Have Any
Questions?

We're here to help you become part of Whitman! Take your next step to enroll in our world-class M.S. programs.

phone

 Call Us

  1 (315) 443-4327

 

email

 Email Us

busgrad@syr.edu