The Martin J. Whitman School of Management at Syracuse University is pleased to announce the appointment of Megan Androsiglio as Executive Director of Marketing & Communications. This new executive-level position was created as part of Whitman’s Transformation 2030 plan, a five-year strategy to elevate the Whitman School into the nation’s top 25 undergraduate business programs. In this role, Androsiglio will lead integrated marketing and communications efforts that strengthen Whitman’s visibility and clearly communicate Whitman’s academic excellence, student outcomes and faculty impact.

Androsiglio brings to Whitman a wealth of experience in brand strategy and communications, having led high-impact campaigns for global consumer brands including Unilever, PepsiCo, ASICS and Revlon. Her background spans both agency and in-house leadership across consumer, beauty and lifestyle sectors, where she built and led content strategies and creative campaigns that resonated across diverse audiences.

At Whitman, Androsiglio will lead editorial planning and storytelling, oversee flagship publications and digital content, and strengthen collaboration across academic units to ensure consistent, aligned messaging. She will also position Whitman in an increasingly competitive higher education landscape by supporting student recruitment and yield, engaging prospective parents, amplifying faculty research and thought leadership, and expanding the School’s visibility among employers, alumni and academic peers.

Since joining Whitman in October 2025, Androsiglio has contributed to the launch of two cornerstone initiatives aligned with Transformation 2030, including the Center for the Creator Economy in partnership with the S.I. Newhouse School of Public Communications and the Orange Business Angel Network, a new student-led early-stage business investment program connecting students with entrepreneurs and angel investors.

“We are thrilled to welcome Meg to the Whitman team,” said Assistant Dean of Advancement & External Engagement Michael Paulus. “Her depth of experience in shaping compelling narratives and her strategic expertise in integrated communications will be tremendous assets as we share Whitman’s story with our alumni, industry partners, students and academic peers. Meg has a keen ability to translate vision into engagement, and her work will help amplify everything that makes Whitman exceptional.”

Androsiglio added, “I’m energized by the opportunity to work with Whitman’s talented faculty, staff and students. Whitman’s momentum, from experiential learning to global outcomes and alumni leadership, is remarkable. I look forward to helping elevate that story in ways that resonate nationally and within our Syracuse community.”

In early 2026, Androsiglio will build out Whitman’s Marketing & Communications team to strengthen content across digital and print platforms and expand Whitman’s presence across key marketing channels. She will partner with Whitman’s senior leadership to ensure communications reflect strengths in experiential education, career readiness, and academic excellence. In addition, she will collaborate with Syracuse University’s central marketing and communications teams to align with institutional priorities and shared campaigns, while elevating Whitman’s distinct voice within the University ecosystem.

Androsiglio holds a bachelor’s degree in American Studies from Fordham University and brings a strategic, audience-first approach to storytelling that blends brand discipline, data and creative execution.

Through her leadership, Whitman continues to advance its Transformation 2030 priorities by sharpening Whitman’s narrative, elevating its national presence, and ensuring its story reflects the ambition, outcomes, and impact of its community.