Undergraduate Program

Marketing Major

Today, marketing is fast-paced due to the rapid growth of digital technologies, data analytics and fewer geographic boundaries than ever before. A successful marketing career requires strategic thinking and sound analytical capabilities — both quantitative and qualitative — as well as strong interpersonal and communications skills to understand and react to the needs of the customer. Our program is designed so you’ll encounter all the basic challenges in the industry — how a company decides what to sell, which customers and markets to target and how to build and manage relationships for sustained profitability.

At A Glance

Notable Hiring Companies

Amazon Advertising
Deloitte Digital Consulting

Internship Positions

Brand Marketing Intern
Paid Search and Social Intern



Full-time Positions

Business Development Associate
Digital Marketing Specialist
Marketing Analyst
Integrated Marketing Coordinator


mean base salary




base salary range


Undergraduate Program,
Poets&Quants 2024

Whitman building in the evening

Clubs and

The Whitman School's many clubs expand your base of knowledge and help prepare you for the responsibilities of a career in marketing.  What’s more, many marketing students participate in the Whitman Women in Business and other specialty clubs.


Experiential Learning

The Whitman School aims to inspire and prepare students for an ever-changing business world. Each semester dedicated staff and faculty work closely with alumni, donors and industry partners to create and facilitate experiential programming that bridges the gap between classroom learning and practical application — all while expanding job placement opportunities and helping students build meaningful connections

Experiential Programs