Undergraduate Program
Marketing Major
Today, marketing is fast-paced due to the rapid growth of digital technologies, data analytics and fewer geographic boundaries than ever before. A successful marketing career requires strategic thinking and sound analytical capabilities — both quantitative and qualitative — as well as strong interpersonal and communications skills to understand and react to the needs of the customer. Our program is designed so you’ll encounter all the basic challenges in the industry — how a company decides what to sell, which customers and markets to target and how to build and manage relationships for sustained profitability.
Undergraduate
Programs
At A Glance
Notable Hiring Companies
Accenture
GroupM
Horizon Media
L’Oreal
NBCUniversal
Internship Positions
Marketing and Social Media Intern
Digital Marketing Internship
Marketing Activation & Brand Strategy Intern
Full-time Positions
Marketing Management Trainee
Marketing Transformation Analyst
Marketing Specialist
Senior Communications Specialist
Digital and E-Commerce
$64,741
average salary
$32,000-90,000
salary range
#39
Undergraduate Program,
Poets&Quants 2025
Real World Readiness
Students complete internships at major companies across the globe, participate in sales and business case competitions and shadow and network with marketing professionals. A Marketing Career Exploration trip to prominent New York City firms helps students learn how companies use marketing in different ways. Over the years, students have visited a variety of companies, including Turner Broadcasting, Deloitte Consulting, the National Basketball Association (NBA), Disney and ABC Family, Bloomberg and SONY.

Clubs and
Connections
The Whitman School's many clubs expand your base of knowledge and help prepare you for the responsibilities of a career in marketing. What’s more, many marketing students participate in the Whitman Women in Business and other specialty clubs.
Experiential Learning
The Whitman School aims to inspire and prepare students for an ever-changing business world. Each semester dedicated staff and faculty work closely with alumni, donors and industry partners to create and facilitate experiential programming that bridges the gap between classroom learning and practical application — all while expanding job placement opportunities and helping students build meaningful connections