Undergraduate Program

Marketing Major

Today, marketing is fast-paced due to the rapid growth of digital technologies, data analytics and fewer geographic boundaries than ever before. A successful marketing career requires strategic thinking and sound analytical capabilities — both quantitative and qualitative — as well as strong interpersonal and communications skills to understand and react to the needs of the customer. Our program is designed so you’ll encounter all the basic challenges in the industry — how a company decides what to sell, which customers and markets to target and how to build and manage relationships for sustained profitability.


At A Glance

Notable Hiring Companies

Amazon Advertising
Deloitte Digital Consulting
IPSOS

Internship Positions

Brand Marketing Intern
Paid Search and Social Intern



 

 

Full-time Positions

Business Development Associate
Digital Marketing Specialist
Marketing Analyst
Integrated Marketing Coordinator




$62,964

mean base salary

 

 

$40,000-90,000

base salary range

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Undergraduate Program,
Poets&Quants 2022

Whitman building in the evening

Clubs and
Connections

The Whitman School's many clubs expand your base of knowledge and help prepare you for the responsibilities of a career in marketing.  What’s more, many marketing students participate in Syracuse University’s chapter of Enactus, a student organization that strives to make a sustainable world — socially, environmentally and economically.

Clubs

Experiential Learning

The Whitman School aims to inspire and prepare students for an ever-changing business world. Each semester dedicated staff and faculty work closely with alumni, donors and industry partners to create and facilitate experiential programming that bridges the gap between classroom learning and practical application — all while expanding job placement opportunities and helping students build meaningful connections

Experiential Programs