Marketing
Specialization Areas
- Quantitative Marketing - Analytical Modeling
- Quantitative Marketing - Empirical Analysis
Recent Graduates Placements
- Lehigh University, Visiting Professor (Saman Modiri)
- University of Mississippi (Cong Feng)
- Ohio State University (Mingyu Joo)
- Lehigh University (Taewan Kim)
- Tsinghua University (Xia "Angela" Liu)
- University of St. Thomas (Jason Pattit)
- North Carolina A&T State University (Omar Woodham)
- University of Mississippi / University of Houston-Victoria (Jun Yang)
- University of Mississippi (Cong Feng)
Marketing Faculty & Ph.D. Directory
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Aral, Karca
Associate Professor of Supply Chain Management Marketing Supply Chain ManagementContact Me 315-443-3392 -
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Kazaz, Burak
The Steven R. Becker Professor of Supply Chain Management The Laura J. and L. Douglas Meredith Professor of Teaching Excellence Director of the Robert H. Brethen Operations Management Institute Marketing Supply Chain ManagementContact Me 315-443-7381 -
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La Point, Gary
Professor of Supply Chain Practice Co-director of H.H. Franklin Center for Supply Chain Co-director of Harry Salzberg Memorial Program Marketing Online Programs Supply Chain ManagementContact Me 315-443-3331 -
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Lee, Eunkyu
Associate Dean for Global Initiatives Professor of Marketing Marketing Online ProgramsContact Me 315-443-3429 -
Li, Rong
Associate Professor of Supply Chain Management Marketing Online Programs Supply Chain ManagementContact Me 315-443-3432 -
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Niederhoff, Julie
Associate Professor of Supply Chain Management; Chair, Department of Marketing Co-director of H.H. Franklin Center for Supply Chain Co-director of Harry Salzberg Memorial Program Marketing Online Programs Supply Chain ManagementContact Me 315-443-3399 -
Penfield, Patrick
Professor of Supply Chain Practice Director, Executive Education Executive Programs Marketing Online Programs Supply Chain ManagementContact Me 315-443-3428 -
Raj, S.P.
Distinguished Professor of Marketing Director, MS Marketing Program MarketingContact Me 315-443-3147 -
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Wu, Zhengping
Associate Professor of Supply Chain Management Marketing Supply Chain ManagementContact Me 315-443-1255 -
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PhD Students
Research Highlights
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Aral, Karca
- Managerial Flexibility, Capacity Investment, Inventory Levels
- Racial Discrimination in Sourcing: Evidence from Controlled Experiments
- Buyer's Bankruptcy Risk, Sourcing Strategy, and Firm Value: Evidence from the Supplier Protection Act
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Basu, Amiya
- Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
- Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
- Value Co-Creation: Factors Influencing Discretionary Effort Exertion
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Fay, Scott
- An Empirical Investigation of Forward-Looking Retailer Performance Using Parking Lot Traffic Data Derived from Satellite Imagery
- Staying Small, Staying Strong? Retail Store Underexpansion and Retailer Profitability
- The Value Relevance of Descriptive R&D Intensity
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Kazaz, Burak
- Retailing strategies of imperfect produce and the battle against food waste
- Converting Counterfeiters in Emerging Markets to Authorized Suppliers: A New Anti-Counterfeiting Measure
- Service at risk in delivery operations
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Kwon, Minjung
- Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion under Endogenous Consumption
- An Empirical Study of Scarcity Marketing Strategies: Limited-Time Products with Umbrella Branding in Beer Market
- Prescribing Sustainability: How ESG Shapes Physicians' Drug Choices?
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Lathrop, Scott
- Store brand vs. national brand prices: Willingness to pay ? willingness to accept
- The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands
- The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment
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Lee, Eunkyu
- Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
- Store Brand Quality and Retailer’s Product Line Design
- Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market
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Li, Rong
- Multi-Period Channel Coordination in Franchise Networks: The Necessity of Internal Inventory Trading and Franchiser Involvement
- Fight Inventory Shrinkage: Simultaneous Learning of Inventory Level and Shrinkage Rate
- Information Disclosure Structure in Supply Chains with Rental Service Platforms in the Blockchain Technology Era
Honors & Leadership
View recent acknowledgments for our faculty research and teaching achievements.
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Aral, Karca
- Faculty Creative Activities and Research (FCAR) Grant
- MetLife Foundation-Lender Center for Social Justice Grant
- Whitman-Innovation-Analytics 2018 Roadmap Grant
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Fay, Scott
- Distinguished Service Award
- Distinguished Service Award
- Distinguished Service Award
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Kazaz, Burak
- Certified Member of WSET Level 2 (passed with distinction)
- Director of the Robert H. Brethen Institute
- Member of the INFORMS Publication Committee
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La Point, Gary
- Best Faculty/Class Marshal
- Chancellors Award for Public Engagement and Scholarship
- Best Faculty/Class Marshal
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Lathrop, Scott
- Nominated for Meredith Teaching Award
- Keynote Speaker, The Harvard Business Club of Syracuse monthly meeting
- Whitman Class Marshall’s “Favorite Professor”
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Lee, Eunkyu
- Top 50 Undergraduate Business Professor
- Doctoral Consortium Faculty
- Dean’s Research Fellow
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Li, Rong
- Whitman's Senior Faculty Research Award
- MSOM Society's iFORM SIG Chair
- Edward Pettinella Associate Professorship
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Nam, Hyoryung
- Outstanding Editorial Review Board Member
- Finalist, S. Tamer Cavusgil Award
- Finalist, Sheth Foundation/Journal of Marketing Award
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Niederhoff, Julie
- Whitman Research Award
- Outstanding Reviewer
- Whitman Research Award
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Penfield, Patrick
- Undergraduate Professor of the Year
- Oberwager Award
- 2008-2009 Laura J. and L. Douglas Meredith Teaching Recognition Award
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Raj, S.P.
- QS Ranking of MS - Marketing and Research citations
- Recognized for article as Top-10 Most Influential Academic Articles on Marketing Practice
- JADEE was successful in being selected for inclusion in the Web of Science Citation database based on its track record of the journal.
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Wimer, Ray
- Oberwager Award
- 2014-2015 Laura J. and L. Douglas Meredith Teaching Recognition Award
- Oberwager Award
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Wu, Zhengping
- Marshall for LOGTECH students
- Dean’s teaching honor list
- Excellent Teacher award
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Xiong, Guiyang
- Whitman Research Fellow
- Edward Pettinella Professorship in Business
- The Best Paper in Conference