Marketing
Specialization Areas
- Quantitative Marketing - Analytical Modeling
- Quantitative Marketing - Empirical Analysis
Recent Graduates Placements
- Ohio State University (Mingyu Joo)
- Lehigh University (Taewan Kim)
- Tsinghua University (Xia "Angela" Liu)
- University of St. Thomas (Jason Pattit)
- North Carolina A&T State University (Omar Woodham)
- University of Mississippi / University of Houston-Victoria (Jun Yang)
- University of Mississippi (Cong Feng)
Marketing Faculty & Ph.D. Directory
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Lee, Eunkyu
Associate Dean for Global Initiatives Professor of Marketing MarketingContact Me 315-443-3429 -
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Raj, S.P.
Chair, Department of Marketing Distinguished Professor of Marketing Director, MS Marketing Program MarketingContact Me 315-443-3147 -
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Research Highlights
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Basu, Amiya
- Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
- Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
- Value Co-Creation: Factors Influencing Discretionary Effort Exertion
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Fay, Scott
- An Empirical Investigation of Forward-Looking Retailer Performance Using Parking Lot Traffic Data Derived from Satellite Imagery
- Staying Small, Staying Strong? Retail Store Underexpansion and Retailer Profitability
- The Value Relevance of Descriptive R&D Intensity
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Lathrop, Scott
- Store brand vs. national brand prices: Willingness to pay ? willingness to accept
- The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands
- The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment
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Lee, Eunkyu
- Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
- Store Brand Quality and Retailer’s Product Line Design
- Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market
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Nam, Hyoryung
- Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy's Performance
- Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-sized Enterprises (SMEs)
- Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
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Raj, S.P.
- Innovation's domain: The need for a sharper yet broader focus
- Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
- The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations
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Xiong, Guiyang
- Virtual Fitting Room Effect: Moderating Role of Body Mass Index
- Role of Marketing and Operations Capabilities in Product Recall Prevention: Antecedents and Consequences
- Asymmetric Effects of Recreational Cannabis Legalization
Honors & Leadership
View recent acknowledgments for our faculty research and teaching achievements.
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Fay, Scott
- Distinguished Service Award
- Distinguished Service Award
- Distinguished Service Award
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Kwon, Minjung
- Winner of ISMS Doctoral Dissertation Proposal Competition
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Lathrop, Scott
- Nominated for Meredith Teaching Award
- Keynote Speaker, The Harvard Business Club of Syracuse monthly meeting
- Whitman Class Marshall’s “Favorite Professor”
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Lee, Eunkyu
- Doctoral Consortium Faculty
- Dean’s Research Fellow
- Martin J. Whitman Research Fellow
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Nam, Hyoryung
- Outstanding Editorial Review Board Member
- Finalist, S. Tamer Cavusgil Award
- Finalist, Sheth Foundation/Journal of Marketing Award
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Raj, S.P.
- Recognized for article as Top-10 Most Influential Academic Articles on Marketing Practice
- JADEE was successful in being selected for inclusion in the Web of Science Citation database based on its track record of the journal.
- Best Paper in Pricing Track
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Xiong, Guiyang
- Whitman Research Fellow
- Edward Pettinella Professorship in Business
- The Best Paper in Conference