Marketing
Specialization Areas
- Quantitative Marketing - Analytical Modeling
- Quantitative Marketing - Empirical Analysis
Recent Graduates Placements
- Lehigh University, Visiting Professor (Saman Modiri)
- University of Mississippi (Cong Feng)
- Ohio State University (Mingyu Joo)
- Lehigh University (Taewan Kim)
- Tsinghua University (Xia "Angela" Liu)
- University of St. Thomas (Jason Pattit)
- North Carolina A&T State University (Omar Woodham)
- University of Mississippi / University of Houston-Victoria (Jun Yang)
- University of Mississippi (Cong Feng)
Marketing Faculty & Ph.D. Directory
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Lee, Eunkyu
Associate Dean for Global Initiatives Professor of Marketing Marketing Online ProgramsContact Me 315-443-3429 -
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Raj, S.P.
Distinguished Professor of Marketing Director, MS Marketing Program MarketingContact Me 315-443-3147 -
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PhD Students
Research Highlights
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Basu, Amiya
- Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study
- Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
- Value Co-Creation: Factors Influencing Discretionary Effort Exertion
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Fay, Scott
- An Empirical Investigation of Forward-Looking Retailer Performance Using Parking Lot Traffic Data Derived from Satellite Imagery
- Staying Small, Staying Strong? Retail Store Underexpansion and Retailer Profitability
- The Value Relevance of Descriptive R&D Intensity
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Kwon, Minjung
- Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion under Endogenous Consumption
- An Empirical Study of Scarcity Marketing Strategies: Limited-Time Products with Umbrella Branding in Beer Market
- Prescribing Sustainability: How ESG Shapes Physicians' Drug Choices?
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Lathrop, Scott
- Store brand vs. national brand prices: Willingness to pay ? willingness to accept
- The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands
- The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment
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Lee, Eunkyu
- Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation
- Store Brand Quality and Retailer’s Product Line Design
- Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market
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Nam, Hyoryung
- Liability of foreignness in immersive technologies: evidence from extended reality innovations
- Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance
- Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs)
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Raj, S.P.
- Innovation's domain: The need for a sharper yet broader focus
- Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
- The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations
Honors & Leadership
View recent acknowledgments for our faculty research and teaching achievements.
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Fay, Scott
- Distinguished Service Award
- Distinguished Service Award
- Distinguished Service Award
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Lathrop, Scott
- Nominated for Meredith Teaching Award
- Keynote Speaker, The Harvard Business Club of Syracuse monthly meeting
- Whitman Class Marshall’s “Favorite Professor”
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Lee, Eunkyu
- Top 50 Undergraduate Business Professor
- Doctoral Consortium Faculty
- Dean’s Research Fellow
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Nam, Hyoryung
- Outstanding Editorial Review Board Member
- Finalist, S. Tamer Cavusgil Award
- Finalist, Sheth Foundation/Journal of Marketing Award
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Raj, S.P.
- QS Ranking of MS - Marketing and Research citations
- Recognized for article as Top-10 Most Influential Academic Articles on Marketing Practice
- JADEE was successful in being selected for inclusion in the Web of Science Citation database based on its track record of the journal.
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Xiong, Guiyang
- Whitman Research Fellow
- Edward Pettinella Professorship in Business
- The Best Paper in Conference